90% of consumers spend an enormous amount of time online before finally deciding to purchase a product or service. They heavily depend on the World Wide Web to determine which brand is the best. Apart from search engines like Google, consumers also look for businesses on social media – Facebook, Instagram, and Twitter.
The internet has definitely become a big, big world of opportunities for advertising companies. It serves as a powerful medium to connect with consumers in various ways – videos, blogs, commercials, affiliate links, backlinks, etc. Advertising has come a long way and the internet provides a plethora of opportunities to promote brand awareness and help businesses grow.
But with so much to do, learn and explore about online marketing, advertisers often face difficulties determining which marketing approaches will help them easily reach their target audience. Measuring the success of their campaigns has also become challenging.
Thankfully, ad tech platforms exist.
What are ad tech platforms? Adverting Technology (Ad Tech) platforms such as Dot818 are systems and tools used to manage and analyze programmatic advertising campaigns.
Think of these platforms as project management software. It allows you to manage the entire ad delivery process, from naming the ad to choosing its recipient. They are also equipped with analytics which advertisers can use to track the progress of their campaigns, as well as the results.
The major advantage of using ad tech platforms like Dot818 is the cost. Using an ad tech minimizes budget spending. How? First of all, advertisers need not hire a third-party agency to set up their online marketing campaigns and track their progress. Everything they need to do and know is all in the platform.
Another benefit is that these platforms are personalized to the needs of each advertiser. Dot818, for example, is equipped with tools that help with the management, delivery, and targeting of an ad according to its requirements.
Lastly, ad tech platforms like Dot818 take away the daunting process of data analysis, which is a very critical step in determining the effectiveness of an advert.
Dot818 collects important data that advertisers can use to boost their marketing efforts. These data help make ads highly targeted to their customers’ interest as possible. Without such a platform, collecting data is still possible. But advertisers have to deal with unstructured data that needs to be sorted out. This process alone takes countless hours and lots of expertise.
Dot818 as an Ad Tech Platform
Ad tech platforms come with essential features that make analyzing and monetizing ads easy, quick, and effective. It is equipped with tools that are customized based on the kinds of ad you make and your target audience.
Dot818 is specifically designed for performance marketing. Advertisers pay when ad content brings contacts with consumers (qualified leads). The system enables effective affiliate networking where only irrelevant leads are filtered out, leaving only high-quality leads to advertisers. In addition to the automated processes that allows for easy and effective audience targeting, advertisers also have their own account manager who is responsible for helping them make the most out of the system.